
👋🏼 I'M
Serena chechile
NICHOLS.
UX/UI DESIGNER
LEADER
MENTOR

PROFESSIONAL
MY KNOWLEDGE LEVEL IN UX TOOLS
FIGMA
85%
SKETCH
95%
MARVEL
95%
BALSAMIQ
95%
MIRO
80%
S
S
I am a Senior Principal Product Manager at Red Hat, focusing on the OpenShift Developer Experience and improving developer productivity. With a strong background in User Experience and development, I work closely with Experience Architects, UX designers, and Engineering to promote a collaborative environment to drive a consistent and delightful end-to-end user experience for developers.
I joined Red Hat in 2014 as a UX Architect in the Red Hat UXD team. Over my tenure in that team, I led our group's efforts on the OpenShift Console, including both UI Development and UX Design; spearheaded efforts to provide more consistent experiences across all of the Red Hat portfolios with PatternFly, our open source design system; initiated our team effort regarding designing in the open, and much more. You'll frequently see me on openshift.tv, presenting at conferences, or blogging.
I am a co-owner of SVG Consulting Group LLC, providing UX services and more for various clients, including Instacart and REsynque.

PORTFOLIO
INTERESTED IN THE BREADTH OF MY WORK? Send me an email!
Experience
2020 - present
Red Hat
Sr Principal Product Manager, Distinguished Engineer
- -
2018 - 2020
Red Hat
DevTools UX Strategist, Distinguished Engineer
- -
2014 - 2018
Red Hat
UX Strategist, Sr. Principal Engineer
- -
2021 - present
SVG Consulting Group LLC
Co-owner, Director of Design
- -
2021 - present
Designlab
Mentor
Provide written feedback and dialogue on projects
2012-2014
EMC Corporation
UX Designer, Consulting Engineer
-
Focused on traditional UX efforts while improving general usability of Backup and Recovery Manager (BRM).
-
Sole designer of the Backup Recovery Manager companion application.
-
Developed personas and collaborated on detailed use cases for Service Provider and Tenant feature enhancements.
-
Member of the EMC Common User Experience Advisory Board
-
Participated in collaborative design efforts around EMC mobile applications.
2007 - 2012
EMC Corporation
UX Designer, Consulting Engineer
-
Co-led EMC’s Common User Experience effort to collaboratively create UI
standards for the EMC desktop application portfolio. -
Usability work included task and object analysis, card sorts, persona definition,
usability testing and likeability testing. -
Coordinated the cross-division UX booth at EMC World (customer conference) for 5 years, including design of the booth, cross charging of expenses, a generic usability survey, scheduling of activities as well as booth staffing.
-
Instituted a weekly UX Sharing meeting with UX advocates throughout EMC.
-
Presented at the EMC Mobile Summit each year, and was a member of the main discussion panel.
-
Provided UX guidance and consultation to many design groups.
2003 - 2007
EMC Corporation
UX Designer, Principal Engineer
Provided UX guidance and consultation to may design groups.
1997 - 2003
EMC Corporation
Front End Developer, Principal Engineer
Worked with a team of developers to design and develop a backup reporting UI web application.
CONTACT
I'm always open to making new connections and discussing opportunities to collaborate. Send me an email to connect!